Problem Solving

Implementing Google Tags

Google tags provide a way to make data-driven decisions about your website and marketing strategies, allowing you to reach and engage with your target audience more effectively. By adding new Google tags to your website, you can gain several benefits. For instance, you can use Google tags to track user behavior and actions on your website, providing valuable insights that can be used to optimize your website and marketing campaigns for better results and higher conversion rates.

Additionally, Google tags can be used to create remarketing lists and target specific audiences with tailored ads, which can help increase brand awareness, engagement, and conversions by reaching users who have already shown an interest in your products or services. Moreover, Google tags can help you track conversions and other important metrics for Google Ads campaigns, allowing you to optimize your ads for better performance and ROI.

Finally, Google tags can be used to add functionality to your website, such as event tracking, form submissions, and more, creating a better user experience and providing more value to your visitors. However, it's important to use tags strategically and avoid adding too many tags that can slow down your website and negatively impact user experience.

Troubleshooting Google Tags

It's important to troubleshoot Google tags to ensure that they are working correctly and providing accurate data and insights. If there are issues with tag implementation or configuration, it can lead to inaccurate data, missing information, or errors in your analytics reports. This can impact your ability to make informed business decisions and optimize your website and marketing campaigns.

By troubleshooting Google tags, you can identify and resolve issues such as tags not firing, incorrect tracking IDs, conflicts between tags, and other issues that can impact data collection and analysis. This ensures that you have accurate and complete data to make informed decisions and improve your website and marketing strategies.

In addition, troubleshooting Google tags can help you identify any issues with your website's code or other technical issues that may be impacting your website's performance or user experience. This can help you improve your website's functionality and overall user experience.

Overall, troubleshooting Google tags is an important step in ensuring that your website and marketing campaigns are optimized for success and that you have accurate and complete data to inform your business decisions.

These 5 features of Google Analytics are just a few of our favorites:

• 1. Campaign Measurement: Traffic
• 2. Track your Goals: Website conversions & user activity
• 3. Audience reports: Know your users
• 4. Flow visualization: Follow every step
• 5. Custom reports: Analytics data, made to order

What is Google Ads?

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store visits. Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. As a result, your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.

Benefits of Google Ads:

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones. Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:

• 1. Target your ads
• 2. Control your costs
• 3. Measure your success
• 4. Manage your campaigns